API 28—Personal Insurance: Underwriting and Marketing Practices
Bottom-Line Benefits
- Improve effectiveness with a solid understanding of personal property and liability insurance principles and practices
- Strengthen underwriting skills by building a strong understanding of personal lines risk selection techniques
- Increase customer satisfaction and retention by appropriately marketing companion personal insurance products
Level: Intermediate
API 28 Topics:
- What Are the Customer’s Insurance Needs and Perceptions?
- How Insurers Market Insurance to Customers
- How Insurers Select Risks
- How Personal Insurance Is Regulated
- Personal and Premises Liability: Exposure Analysis and Coverages
- Personal Auto: Driver and Vehicle Use Exposures
- Vehicles: Exposure Analysis and Coverages
- Personal Umbrella: Exposure Analysis and Coverage
- Residential Property: Exposures, Hazards, and Coverage
- Personal Inland Marine: Exposure Analysis and Coverages
- Watercraft: Exposure Analysis and Coverages
- Other Motor Vehicles: Exposure Analysis and Coverages
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